Studio One Media, Inc. has two wholly-owned operating subsidiaries, MyStudio, Inc. and AfterMaster HD Audio
Labs, Inc. Studio One is engaged in the and development of proprietary,
leading-edge audio and video technologies for professional and consumer use.
Studio One introduced its first groundbreaking
product in 2008 with the installation of its first MyStudio HD Recording Studio.
MyStudio® HD Recording Studios
Studio One has developed MyStudio, a self contained, state-of-the-art, high definition
interactive audio/video recording studio designed for installation in shopping malls
and other high traffic areas. MyStudio offers groundbreaking quality from a proprietary/patents-pending,
stand-alone recording studio with an ease and convenience never before available
to the public. MyStudio and its accompanying website, MyStudio.net, incorporate
into a single entertainment venue the best elements of the world's leading Internet
and entertainment properties: the video sharing convenience, the social networking
appeal and the talent showcase of other well-known websites and television programs.
MyStudio enables a user, for a fee, to record up to a five-minute personalized video
with professional-quality backdrops, lighting and sound. The studios feature Hollywood-style
green screen technology. Users can select from over a thousand HD virtual backgrounds
(static and dynamic) and thousands of licensed karaoke tracks from EMI Music Publishing
and others. The lighting is custom programmed for each virtual background and the
sound quality is derived from a specially engineered acoustic design and a proprietary
audio signal sequencing process.
Videos are available within minutes of completion of the recording for viewing at
MyStudio.net, and users may order a complimentary CD or DVD at their option. Videos
are protected with a privacy pass-code, and the user can decide whether to make
the video available to the public. The MyStudio.net website offers users the opportunity
to share videos and create member profile pages in a dynamic social networking environment.
Users may also create links between MyStudio.net and other social networking sites.
Users may also download their videos to cell phones.
MyStudio can be used to create videos for music, modeling, comedy, dating, job resumes,
auditions, and personal messages and greetings. Users can also enter their videos
into monthly industry sponsored music, modeling and comedy contests.
MyStudio's MyStudio business model and website featuring user generated content
("UGC") are highly differentiated from leading companies in the entertainment and
Internet industries. MyStudio offers a unique "bricks and clicks" combination of
cash-generating studios and Internet-based advertising revenues. Currently, all
major video sharing and social networking websites receive little or no revenue
from the creation of the UGC hosted on their websites, forcing them to rely almost
exclusively on revenue from website advertisers. The MyStudio business model uniquely
provides for revenues generated from both the creation of the UGC by MyStudio customers
and advertising. MyStudio advertising revenue is derived from both traditional website
advertising and on-studio video monitor advertising.
In addition, the Company expects additional revenue to be generated from music sales
and talent management arising from UGC on the MyStudio.net website. Subject to the
availability and timing of capital, Studio One expects to install and operate many
MyStudios both nationally and internationally.
AfterMaster™ HD Audio
The Company has recently introduced a new technology for mastering audio that it
has branded AfterMaster. AfterMaster is a revolutionary new audio technology that
the Company believes dramatically increases the apparent loudness of music while
delivering unprecedented clarity and depth. The AfterMaster process was designed
to provide consumers with the biggest listening experience possible while reducing
the harshness of digital audio and featuring the best qualities of analog recordings.
The Company believes that its AfterMaster process for mastering audio makes music
significantly louder, fuller and more exciting than traditionally mastered music.
The AfterMaster process achieves its sound without adding compression distortion
or exceeding recording industry limits of digital zero.
AfterMaster is a proprietary, post-production process that is applied to the final
master of a music mix. The AfterMaster process can be used to create both a master
from a master audio mix or to "AfterMaster" existing music that has already been
mastered. AfterMaster allows any mastered audio to be remastered without the need
to access the master mix. The business model includes the mastering and "AfterMastering"
of both new music releases, as well as catalog music. It can be applied on virtually
all audio sources including, music, radio, television and film.
The AfterMaster technology has been utilized by Janet Jackson, Lady Gaga, Ray J
among others, as well as select music in the 62nd Annual Primetime Emmy Awards.
The AfterMaster technology is owned by AfterMaster HD Audio Labs, Inc., a wholly-owned subsidiary
of the Company. The technology is a proprietary, patents-pending combination of
hardware and software which was developed over the last five years by the MyStudio
audio engineering team.